I get it - starting a business is hard work. And costly. There’s the sleepless nights of planning, the constant hurdles and setbacks, exhausting admin, and the expensive new office equipment. The last thing you want to do is spend money on ‘branding’. You're probably thinking "I just need a logo, right? I'll just whip one up in Word, or buy one on the internet for next to nothing..."
Please, for the love of coffee, don't do it!
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